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BBITS
ALL WORK02 / FRANCHISE OPS · WEB

ICeil

Franchise + image management software that replaced four spreadsheets.

YEAR
2024
ROLE
End-to-end build
SCOPE
Web app + image pipeline + admin
TEAM
5 people · 18 weeks
STACK
Next.js · Postgres · S3 · Cloudflare Workers
01  /  THE BRIEF
━━━━

A national franchise needed to track quality at every branch — photos, audits, escalations — without burying managers in tools. They had four spreadsheets and an Outlook folder. They wanted one screen.

02  /  THE APPROACH

Three decisions that shaped the build.

01

One screen per role, not one app for all.

Branch managers see one view. Regional leads see another. The audit team sees a third. Same database, three deliberately different surfaces.

02

Photos are first-class data.

Auto-compress, auto-tag, auto-flag for review. The audit team stopped triaging — they reviewed only what the system flagged.

03

Migrated the spreadsheets in week two.

We didn't wait for the app to be done. Data came over before the UI was wired so people could see their work move.

03  /  THE OUTCOME

What went live, and what it did.

4 → 1
Spreadsheets retired
And one Outlook folder.
62%
Less time per audit cycle
Self-reported vs. last quarter on sheets.
18 wk
First commit to production
Two of those weeks were on-site migration.

We went from four spreadsheets and a prayer to one screen the whole network trusts. Audit days that took a week now take an afternoon.

OPS LEAD, ICEIL
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