Most job platforms optimise for one side of the market and let the other rot. Karya wanted both sides to feel like they were getting somewhere within five minutes. We had to build search, messaging, and verification at the same time — without any of them feeling half-finished.
Three decisions that shaped the build.
First five minutes, not first install.
We measured 'did a useful thing happen by minute five' for both sides and built backwards from there.
Verification before matching.
Both sides go through a light-touch ID check before they can message. Reduced spam and ghosting in equal measure.
Search that admits what it doesn't know.
If you ask for something we don't have, the app says so and offers the nearest match. Better than zero-result blank screens.
What went live, and what it did.
Both sides get somewhere in the first session — that was the whole bet, and the numbers held from launch week.
Ledgerline
The accounting tool a fintech ops team begged to keep using.
READ THE CASE STUDY →